Advertising on mobile handsets is getting all the attention of major companies. Ad space on mobile phones is considered more effective than online advertising. Leading brands have tied up with Nokia to promote their business via cell phones. A mobile phone serves as a companion in our life and the technology gets better with every passing day. People normally use mobile phones for gaming, browsing, listening to music, etc apart from making calls. By forging mobile applications with sponsored advertisements a new marketing strategy is burgeoning. Mobile phones have a better reach than television, radio and internet. When mobile phone applications that people use in their day-to-day life are fused with contextual advertisements the success probability for the advertisement campaigns is higher. The number of people who are actually allured by an advertisement and follow it to the advertiser's web page is exceptionally high than in online advertisements.
Tuesday, May 12, 2009
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